Last revised: 2021-1-17
Koalesce Designs are strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR. The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection online. Our own efforts focus on compliance with both of these pieces of regulation.
We’ll also take a deeper look at the tools below, and how Koalesce Designs sends emails. GDPR compliance (we’ll look exclusively at GDPR-email marketing relationships, not GDPR as a whole in this document).
First, you know we have to do this… we’re software developers, not lawyers.
Disclaimer: EU data protection laws, including the GDPR, are complex. This guide should not be considered legal advice. Please consult a legal professional for details on how the GDPR impacts your business.
Looking to lose yourself in some legalese? Here are some really useful resources for understanding the GDPR, how it relates to online stores, and how it relates to email marketing.